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Of the 16 million registered RVs in the U.S., the average owner age is 48, he notes, meaning that these are people still working full-time, perhaps putting kids through school, folks who can likely use some extra cash for an expensive commodity otherwise lying idle. According to the Recreational Vehicle Industry Association, the average RV owner is only out and about in their land cruiser for three weeks out of the year.
That makes RVs ripe for collaborative consumption, getting more out of things already filling up the world instead of drumming up demand for more things. So far, Outdoorsy’s average rental has been for six days, which has added up to about $2,400 total, or $400 per night. The price, Cavins says, is often puffed up by renters adding options ranging from paddle boards to BBQ kits. And even at that price, it might be an affordable option for groups and families, given that cost includes transportation (minus gas), lodging and some entertainment for what could be six people. Young says the freedom to be spontaneous with a vacation rather than meticulously planning out a trip is another key selling point.